Today, many authors, including those with a strong track record with traditional publishers, are choosing to go the self-publishing route. Because it is relatively easy, because it is no longer prohibitively expensive, and because it is a fast way to get their material into the hands of readers.

But it’s easy for those tiptoeing into these waters for the first time to feel overwhelmed, and they’re looking around for advice. Plenty of individuals and small companies have sprung up to fill that need, so much so that authors now face a new decision: which of these many service providers should I give my money to?

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